The Controlling Personal Expenditure marketing campaign pack offers UK accounting firms a powerful, ready-to-use solution to support clients through the cost of living crisis while simultaneously promoting your valuable advisory services.

It's designed to help you to be proactive, without draining your precious time or resources.

This pack provides everything you need to launch a successful campaign, helping your clients digitise their personal finances and gain better control over their money.

By offering practical, timely advice, you'll strengthen client relationships, enhance your firm's reputation as a trusted advisor, and generate more enquiries for your profitable advisory services.

Pack Contents:

• Scope and implementation document: A clear guide to help you understand the campaign's objectives and how to effectively implement all the materials within your firm.
• Social media posts: Engaging, pre-written content for social media to capture attention and drive traffic.
• Website blog copy: A compelling blog post ready for your website, designed to inform clients and prospects about managing personal expenditure.
• Client emails: Customisable emails to send to your existing clients, offering valuable insights and promoting your advisory support.
• Prospect emails: Customisable emails for reaching out to potential clients, showcasing your firm's expertise and proactive approach.
• Team email: An internal email to brief your team on the campaign, ensuring everyone is aligned and ready to support client enquiries.
• Information Publication: "Mastering Your Money: How Bookkeeping Software Can Help You Navigate the Cost of Living Crisis": A comprehensive publication providing in-depth information and practical advice for clients on using bookkeeping software to manage their personal finances. Use this as a lead magnet or a valuable resource for existing clients.

Key Benefits:

• Save Time and Resources: Access professionally written, ready-to-use marketing materials, eliminating the need for in-house content creation.
• Attract New Clients: Position your firm as a proactive expert, leading to increased interest and demand for your advisory services.
• Enhance Client Relationships: Provide timely, relevant support to your clients during a critical period, solidifying your role as a trusted advisor.
• Establish Expertise: Demonstrate your commitment to client success and thought leadership in navigating economic challenges.

Ideal For:

This campaign pack is perfect for UK-based accounting firms looking to

• Proactively support their clients with personal finance management during the cost of living crisis;
• Effectively promote and cross-sell their advisory services;
• Save time and effort on marketing content creation;
• Strengthen client engagement and attract new prospects.

Technical Specifications:

• File Format: Rich Text Format (.rtf), supplied in .zip file
• Compatibility: Cross-platform and compatible with all devices.

Download the Controlling Personal Expenditure Marketing Campaign Pack today.